The Ad Vault
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📧Issue #12 Camera gadget ad

📧Issue #12 Camera gadget ad

Plus SaaS ad

Martin Eriksson
December 12, 2024

In partnership with

_{IN TODAY’S EDITION}

1⃣ Camera gadget ad

2⃣ AI software developer ad

3⃣ Music promoter ad

_{First time reading?}_{Sign up here.}

Hi Marketer. In today’s issue, we explore three ads: Arsenal 2’s Kickstarter triumph in the photography world, GitLab’s sleek pitch for AI-powered development, and Kyle the Ally’s personal touch in music promotion.

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📦E-COMMERCE

Camera gadget ad

If you want to see the full ad for Arsenal, you can look it up here.

Active: 179 days

This ad does a great job showcasing its credibility by highlighting the $4.2 million raised on Kickstarter with 21,000 backers on the headline copy.

I think showing the stunning landscape immediately grabs attention and connects with photographers looking to capture professional-quality shots.

The ad is simple and inviting, making it easy for viewers to explore the product further.

🗄B2B

AI software developer ad

If you want to see the full ad for GitLab, you can look it up here.

Active: 101 days

This ad highlights its AI-powered approach to software development, making the message clear and engaging. The checkmark visuals reinforce themes of progress and completion, appealing to developers and teams looking for streamlined workflows.

The ad targets developers looking for tools to streamline the entire software lifecycle, tying in GitLab’s innovative AI capabilities.

I think it’s appealing to decision-makers ready to explore modern development solutions.

🏪SERVICE BASED

Music promoter ad

If you want to see the full ad for Kyle the Ally, you can look it up here.

Active: 73 days

This ad appeals to musicians by positioning Kyle as a personal partner, not just a service.

The opening line, “You don’t need a music promo service. You need an ally!” grabs attention by challenging traditional solutions, while emphasizing a collaborative approach.

The bold pink background and clean text stand out visually, while the inclusion of a musician holding a guitar makes it relatable to the target audience.

Highlighting that ‘plenty of artists have trusted Kyle,” builds credibility, and the promise of testimonials adds authenticity.

💼OPPORTUNITIES IN THE VAULT

Client Services Manager @ Better Days Recruitment (Remote, UK)
Senior Product Marketing Manager @ Microsoft (Remote, US)
Product Marketing Manager @ Toggl (Remote, Europe)

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

If you have an ad you want me to break down in the next issue’s then feel free to reply to this email. I reply back to every email 🙂

See ya next week!