📧Issue #14 Ad for gym owners

_{IN TODAY’S EDITION}

1⃣ RC for boyfriend ad

2⃣ Agency targetting gym owner ad

3⃣ Marketing agency lead magnet ad

_{First time reading? Sign up here.}

Hi Marketer. Happy late Christmas!🎄In this issue, we’ll be going over my favourite ad that I found so far in December and two marketing agency ads trying to sell to other businesses.

📦E-COMMERCE

RC for boyfriend ad

If you want to see the full ad, you can look it up here.

I found this ad while scrolling endlessly on Instagram and I was thinking ‘wow what a way to tell a story about a product that you don’t need’.

Like how would you sell an RC toy? By creating a story of a boyfriend that pissed off his gal.

If you could find a fun and creative way to break the ice between you and your significant other, you’d do it (hopefully). Especially when it involves driving a toy car like a badass.

Anyway I thought this was a fun ad that catches people’s attention.

🗄B2B

Ad agency for gym owners ad

If you want to see the full ad, you can look it up here

Active: 103 days

This ad targets gym owners by using clear segmentation and a compelling hook ‘gym owners need to know this’, leveraging curiosity to draw attention.

The professional setup and direct eye contact build credibility (Cialdini’s authority principle)

The direct eye contact of the speaker fosters trust and relatability which is essential for emotional branding.

🏪SERVICE BASED

Marketing agency lead magnet ad

If you want to see the full ad, you can look it up here.

Active: 87 days

This ad is a strong example of targeted marketing, effectively appealing to digital agency owners by offering a ‘copy/paste’ lead magnet to secure $22.5k worth of projects.

This is a classic Bandwagon effect example.

The ad mentions of a ‘$20k contract’ and a ‘320,000 project’ serve as a social proof, implying that others have successfully used this template.

This taps into the bandwagon effect, where people are more likely to adopt something if they see others doing it.

By offering a ready-made solution, the ad taps into the principle of convenience and time-saving.

💼OPPORTUNITIES IN THE VAULT

• Digital Marketing Specialist @ Absolute Software (Remote, International)

• Marketing & Communications Specialist @ WinSummit (Remote, International)

• Creative Marketing Manager @ G5 Entertainment (Remote, International)

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

Two readers got in touch over the weekend for a quick chat about their ads and it was so interesting to talk about different hooks, ad creative and targeting to improve the ads.

I really enjoyed it so I think i’ll be offering another couple hours of my time after New Years for quick ad reviews.

See ya next week!