📧Issue #15 Testimonial service ad

_{IN TODAY’S EDITION}

1⃣ Essential oil & infusion oil maker ad

2⃣ Testimonial service ad

3⃣ Marketing agency ad for fitness coaches

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Hi Marketer. Happy New Year!🍾 In this issue, we’re diving into three ads that excel at turning audience insights into actionable results. Fitness Marketing Agency grabs attention with bold claims and overcomes objections upfront, Testimonial Hero leverages social proof to build trust in the B2B space, and Mufee Labs simplifies product education with a clear, step-by-step demo. Each ad addresses pain points, showcasing value, and driving conversions.

📦E-COMMERCE

Essential oil & infusion oil maker ad

If you want to see the full ad for Mufee, you can look it up here.

Active: 54 days

This product made over £365,400 on Kickstarter using this ad. The product looks like gummy bears but they are essential oils.

What stands out most is how it demonstrates the product’s functionality with a clear, step-by-step process, making it incredibly easy for viewers to understand exactly what it does.

This approach removes any guesswork and helps potential customers immediately see how the product fits into their personal care routine.

The promise of creating the "perfect essential oil and infusion oil" appeals directly to personal care enthusiasts, while the 40% off offer adds urgency and incentivizes action.

🗄B2B

Testmonial service ad

If you want to see the full ad for Testimonial Hero, you can look it up here.

Active: 184 days (6 months!)

This ad has been running since JUNE so it must potentially mean it’s getting leads.

The ad targets SaaS marketers by addressing a specific challenge: scaling customer stories with ease.

The opening speaks directly to the audience, immediately establishing relevance, while the positioning as an “extension of your team” highlights partnership and seamless integration, key differentiators in the B2B space.

The inclusion of a testimonial from a VP of Growth adds credibility and reinforces trust through social proof, a powerful driver in decision-making.

The fact that the agency managed to get a few high-end profiles from Hubspot and other organisations to speak in the ad is another layer for reassuring that the service works.

🏪SERVICE BASED

Marketing agency ad for fitness coaches

If you want to see the full ad for the Fitness Marketing Agency, you can look it up here.

Active: 87 days

For anyone who works in the fitness industry, this ad might be worth looking into.

This ad is a great example of effective marketing because it grabs attention with a bold promise, helping online coaches get "10-15 new clients in 30 days."

It immediately addresses a key pain point (struggling to find clients) while overcoming objections by stating it requires no cold DM’ing or tedious outreach.

The casual, selfie-style video adds authenticity, making it feel personal and relatable, which resonates with the target audience.

💼OPPORTUNITIES IN THE VAULT

• Marketing Email Manager @ Eden Health International Inc (Remote, International)

• Digital Marketing Specialist @ mdf commerce (Remote, US)

• Marketing & Communications Specialist @ WinSummit (Remote, International)

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!