📧Issue #16 Marketing agency ad

_{IN TODAY’S EDITION}

1⃣ Pottery Kit ad

2⃣ Marketing agency ad

3⃣ Dog training ad with a brilliant hook

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Hi Marketer. In this issue, I made something special for you.

We have reached 1000 subscribers!🍾 

And, to say thanks to everyone reading my emails and seeing my ad breakdowns, I’ve created an ads audit report for you to use to review your META ads on Google Excel for free.

I hope you like it.

You can click the button below or here to access it.

Anyway, let’s get into the ads below.

📦E-COMMERCE

Pottery kit ad

If you want to see the full ad for Sculpd, you can look it up here.

Active: 112 days

I’ve seen this ad so many times on Instagram and I really think they have hit the nail on the head when it comes to getting the product and marketing right.

There are lots of unboxing ads, but this brand uses bright colours and fun images to make its product look appealing. It grabs people's attention and makes them excited, encouraging them to buy the product.

The background aesthetic, colours and editing are 10/10. If you don’t have a home or an office that doesn’t look half as good as this then I recommend you head to IKEA and utilise their demonstration rooms and do a couple of unboxing videos there. It’s a free hack to get good environments.

🗄B2B

Marketing agency ad for e-commerce brands

If you want to see the full ad for Matix Labs, you can look it up here.

Active: 64 days

This ad effectively targets businesses seeking to scale their e-commerce efforts.

It highlights the value proposition of Matix Labs by emphasizing faster, easier, and cheaper results compared to in-house marketing.

The ad builds credibility by showcasing a team of experts in creative strategy and ad buying, leveraging the principle of Authority.

The main thing about the ad is its use of high-quality images and a dynamic layout ensures the ad is visually appealing and attention-grabbing.

🏪SERVICE BASED

Dog training ad

If you want to see the full ad for Raising Dog, you can look it up here.

Active: 49 days

This ad is a bit of a rogue one but I think the hook with the dog with sunglasses is pretty smart to get people’s attention.

This ad utilizes relatable humour and a problem-solution framing to engage its target audience.

The meme format and relatable scenario of wanting to give a dog a present but being unable to afford a training book create a sense of shared experience and humour, building brand affinity.

By subtly positioning the product as a solution to the problem presented in the meme, the ad helps viewers connect the product with their own needs and pain points.

If you’ve got a dog, sunglasses and a product. Boom. You have got all you need to make an ad that sells.

💼OPPORTUNITIES IN THE VAULT

• Senior Customer Lifecycle Marketing Manager @ Samsara (Remote, UK)

• Product Marketing Manager @ Zone & Co (Remote, US)

• Product Marketing Manager @ Smartling (Remote, US)

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!