📧Issue #17 SEO agency ad

_{IN TODAY’S EDITION}

1⃣ Eye mask ad

2⃣ SEO agency ad

3⃣ Pressure washer ad

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Hi Marketer. In this issue, we'll dissect an ad that speaks directly to sleep-obsessed individuals (you know, the ones who drop serious cash on those luxurious eye masks).

Plus, we'll break down how to create podcast ads that actually convert and explore the psychology behind satisfying pressure washer sound.

Let’s get into it

📦E-COMMERCE

Eye mask ad

If you want to see the full ad for Sleeper Hold, you can look it up here.

Active: 94 days

This Kickstarter has sold over 30,000 units of this eye mask. Would you personally buy a fancy eye mask or a cheap 3$ one? I’d personally go for the cheaper one.

However, the ad is pretty well made because it addresses a clear pain point, travel exhaustion, and immediately offers a compelling solution with the promise of "first-class sleep in any seat."

The copy is concise and emotionally resonant, with the tagline "Say goodbye to travel exhaustion" appealing to travellers' frustrations.

Credibility is established through the mention of "35,000+ Happy Sleepers" which is great for social proof.

🗄B2B

SEO agency ad

If you want to see the full ad for High Voltage SEO, you can look it up here.

Active: 78 days

This ad talks about competitors outranking businesses in search results, which is where he provides a tailored solution with proven SEO strategies.

The podcast video style humanizes the brand and builds trust.

I personally like it when you can see a person in ads and when there is not too much flashy stuff going on.

🏪SERVICE BASED

Pressure washer ad

If you want to see the full ad for Coljack Cleaning Contractors, you can look it up here.

Active: 68 days

For some reason, I find ads/videos like this very satisfying to watch.

This ad is a great example of local targeting.

It targets homeowners in Hampshire & West Sussex with a clear and concise message.

The image immediately grabs attention with a visual representation of the problem (moss-covered roof) and the solution (clean roof).

The headline "Does your roof look like it's seen better days?" speaks directly to the homeowner's concerns about their property's appearance and potential damage.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!