📧Issue #18 Lead gen ad

_{IN TODAY’S EDITION}

1⃣ Sleep Kickstarter product ad

2⃣ Lead gen ad

3⃣ Google Growth ad

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Hi Marketer. In this issue, we'll dissect a sleep product ad that masterfully utilizes scarcity and social proof.

Next, we'll examine a Google Growth framework ad that targets D2C businesses by creating intrigue and positioning the creator as an authority.

Finally, we'll analyse a B2B ad promoting a free Ad Growth Playbook, a prime example of a lead magnet that attracts businesses seeking to optimise their advertising ROI. Let’s get into it.

📦E-COMMERCE

Sleep Kickstarter ad

If you want to see the full ad for Sonopeace, you can look it up here.

Active: 77 days

I know this is the second sleep ad i’ve broken down this month but for some reason there’s a lot of products and services on Kickstarter about this category.

This one caught my eye because of it’s marketing method of selling a message, pretty much it’s saying that people sleep like sh*t most of the time and this device solves that problem by making ultrasonic sound etc.

The main takeaway here is the ad backed it’s solution with science based facts which makes the product more convincing that it’ll help people sleep better. Have a look at the ad and see what you think!

🗄B2B

Lead gen ad

If you want to see the full ad for Click Hive, you can look it up here.

Active: 95 days

If you are currently learning about lead magnets or building one now then you should check this ad out.

The core strength of this ad lies in its use of a lead magnet, the free Ad Growth Playbook. It was made to attract B2B organisations interested in improving their advertising campaigns.

Always consider having one or more lead magnets because they are are valuable resources offered in exchange for contact information, allowing businesses to capture leads and nurture them into potential customers.

🏪SERVICE BASED

Google Growth ad

If you want to see the full ad for Cyrus Digital, you can look it up here.

Active: 87 days

This ad targets Direct to Consumer (DTC) businesses seeking to Google Ads growth.

It leverages intrigue with the headline ‘wanna know why half the DTC bubble uses this Google Scaling framwork’, suggesting it is an exclusive method.

The ad then positions this guy as an authority figure who scaled his own brand using the framework.

If you’re selling a framework to solve a specific business problem, then this ad might be worth looking into.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!