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📧Issue #20 Marketing agency ad

📧Issue #20 Marketing agency ad

Plus paper-like iPad ad

Martin Eriksson
February 07, 2025

In partnership with

_{IN TODAY’S EDITION}

1⃣ Paper-like iPad ad

2⃣ Marketing agency ad

3⃣ SaaS video explainer ad

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Hi Marketer. Today is Ad Vault’s 20th issue!🥳🍾

I’ve been finding, writing and breaking down these issues/ads for 20 weeks straight now.

If you have any ads in any particular industry you would like me to go through, just reply to this email and let me know!🧑‍💻 I always reply back.

What i’ve learned so far while doing this, is great marketing isn’t just about selling, it’s about stopping the scroll, sparking curiosity, and making an impact.

This week, I’m breaking down three ads that do exactly that. From a changing iPad accessory to an AI-powered agency solution and a slick SaaS video explainer. Let’s get into them below.

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📦E-COMMERCE

Paper-like iPad ad

If you want to see the full ad for Paperlike, you can look it up here.

Active: 71 days

This ad excels by leveraging social proof with a compelling testimonial, reinforcing the product’s value through user experience.

The phrase “should have done this sooner…” taps into FOMO (fear of missing out), making the upgrade feel essential.

The clean, eye-catching visuals ensure the product remains the focal point, while the dynamic unboxing moment builds excitement.

The concise CTA, "unlock your iPad’s full potential!" directly appeals to users seeking enhanced functionality, driving curiosity and conversions.

🗄B2B

Marketing agency ad

If you want to see the full ad for Flash Hub, you can look it up here.

This ad nails the hook by using an extreme visual, jumping into an ice bath, to instantly grab attention and create curiosity.

The bold text “GROWING YOUR MARKETING AGENCY THE HARD WAY?” directly challenges the audience, making them question their own approach.

This contrast between struggle and ease sets up the perfect segue into the product’s solution.

The copy reinforces urgency and FOMO, while the clear CTA ensures viewers know exactly how to take action.

The combination of a strong hook, emotional appeal, and a compelling offer makes this ad highly engaging and conversion-driven. Something to consider for your ad creatives if you are in the same niche.

🏪SERVICE BASED

SaaS video explainer ad

If you want to see the full ad for Motioncue, you can look it up here.

This ad effectively hooks the audience with a sleek, modern design and a visually engaging animation that immediately signals innovation.

The headline is simple yet compelling, directly addressing SaaS companies' core need, visibility.

By emphasizing the direct link between great videos and increased exposure, the copy creates a clear value proposition.

The CTA, “drop us a message!” feels personal and low-friction, making engagement more likely.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!