📧Issue #21 Videography agency ad

_{IN TODAY’S EDITION}

1⃣ Customisable fan ad

2⃣ Video-based agency for SaaS owners ad

3⃣ Local Vancouver Island lead agency ad

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Hi Marketer. In this issue, we’re diving into high-converting marketing strategies that help businesses like yours get noticed, build trust, and drive real results. From white-label video marketing to local lead-generation ads.

Also, behind the scenes I’ve worked on another freebie template for you to have. The spreadsheet will help you calculate your client's lifetime value (LTD) which I think is pretty handy to have.

👉 Click on the button below or this link to get the freebie.

Anyway, let’s get into the ads below.

📦E-COMMERCE

Customisable fan ad

If you want to see the full ad for Venty Fan, you can look it up here.

Active for: 84 days

This product is probably pretty boring to market.

However, the founders have done a pretty good job with their listing on Kickstarter and being able to raise a mega $131,611. Why would people buy it? I don’t know, it doesn’t look that special to me. But most importantly, the numbers state differently.

This ad effectively leverages several marketing principles to drive engagement and conversions.

It uses social proof theory by mentioning Kickstarter success and "thousands of happy customers," increasing credibility and reducing purchase anxiety.

The AIDA model (Attention, Interest, Desire, Action) is well-executed, starting with an engaging hook ("The ultimate travel fan!"), highlighting unique benefits (portability, battery life).

Additionally, the visual storytelling in the video format appeals to dual coding theory, where both text and imagery enhance recall and persuasion. The ad is concise, persuasive, and optimized for impulse purchases.

🗄B2B

Videography agency for SaaS owners ad

If you want to see the full ad for GHL Video, you can look it up here.

Active: 61 days

If you are a marketing agency or freelancer marketing for the SaaS sector, then this ad might be something worth looking into.

This ad leverages problem-solution marketing by addressing a pain point “Struggling to Explain Your HighLevel SaaS?” and immediately offering a clear benefit “Clear communication = More clients”.

The use of direct response copywriting keeps the message concise and action-driven, reinforcing value with a compelling equation.

The visual hierarchy is strong, with a well-lit, professional spokesperson and clear iconography guiding the viewer’s attention.

The ad also taps into social proof theory by positioning GHL Video as a specialised provider for High-Level SaaS, reinforcing trust and relevance.

🏪SERVICE BASED

Local Vancouver Island lead agency ad

If you want to see the full ad for Click Local Digital Agency, you can look it up here.

Active: 32 days

This ad is for all marketers who do local marketing.

This ad utilizes localised marketing by addressing “Vancouver Island Business Owners” directly, creating immediate relevance and personalisation.

The use of emoji bullet points enhances readability, making the ad skimmable while visually segmenting the industries served.

The social proof strategy is strong, emphasizing Google Guaranteed certification, which builds credibility and reduces perceived risk for potential clients. The CTA structure follows conversion optimization principles, with multiple action points (e.g., "Book a Free Discovery Call"), removing barriers to entry.

I like the human touch in the video thumbnail which makes it feel relatable, enhancing engagement and trust.

MY RECOMMENDED TOOLS:

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!