📧Issue #23 AI glasses ad

_{IN TODAY’S EDITION}

1⃣ AI glasses ad

2⃣ Videography agency ad

3⃣ SaaS ad

Hi Marketer. Happy Thursday, everyone! We hope you're having a fantastic week so far.

In this exciting issue, we have a lot of fascinating topics to cover that are sure to pique your interest.

First up, we'll be diving into the world of cutting-edge AI glasses, exploring how these innovative devices are revolutionizing the way. Let’s get into it below.

📦E-COMMERCE

AI glasses ad

If you want to see the full ad for Halliday, you can look it up here.

Active: 37 days

Believe it or not, this product has raised a mega £2.3 million on Kickstarter. Would I spend $400 on AI glasses? No. But, the numbers show that this product and ad work really well in that specific market.

This ad mainly leverages exclusivity, emotional appeal, and strong CTAs. The bold USP ‘World’s First Proactive AI Glasses with Invisible Display’ taps into the Scarcity Principle, making the product feel cutting-edge and rare.

I don’t know how I feel about the $210 savings offer banner at the bottom of the video but it may push urgency which is a smart marketing tactic.

🗄B2B

Videography agency ad

If you want to see the full ad for Borisposy, you can look it up here.

Active: 36 days

This ad powerfully uses social proof and urgency to showcase the agency’s rapid success ‘In Just Six Months’, tapping into the Bandwagon Effect to attract aspiring clients.

The bold, high-contrast text grabs attention instantly, while the testimonial overlay reinforces credibility and real-world results.

The creator’s confident expression and cinematic lighting align with high-quality video production, subtly proving their expertise.

By leveraging FOMO (Fear of Missing Out) and achievement-driven storytelling, this ad compels businesses to trust the agency for fast, impactful growth.

🏪SERVICE BASED

SaaS ad

If you want to see the full ad for Frontegg, you can look it up here.

Active: 310 days

This ad has literally been running for nearly a whole year.

This ad targets SaaS companies by emphasizing security, automation, and ease of integration.

The bold ‘Entitlement Management with a Single API’ headline highlights simplicity and efficiency, addressing a key pain point for developers.

The checklist format reinforces essential features (Authentication, Admin Portal, Roles & Permissions) while maintaining scannability.

The ‘Integrate In Minutes’ CTA taps into the Instant Gratification Principle, making the solution feel quick and hassle-free.

By positioning Frontegg as ‘The #1 Identity Platform’, the ad builds credibility and trust, compelling businesses to explore potentially further.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!