📧Issue #24 Lead gen ad

_{IN TODAY’S EDITION}

1⃣ Duffle bag ad

2⃣ Lead gen ad

3⃣ Inbound and outbound LinkedIn tool ad

Hi Marketer. This week, we highlight three standout ads: an AI-driven B2B sales pipeline, a Kickstarter travel bag, and an innovative real estate lead generation strategy. Let’s get into them below.

Learn AI in 5 minutes a day

This is the easiest way for a busy person wanting to learn AI in as little time as possible:

1. Sign up for The Rundown AI newsletter

2. They send you 5-minute email updates on the latest AI news and how to use it

3. You learn how to become 2x more productive by leveraging AI

Sign up to start learning.

📦E-COMMERCE

Duffle bag ad

If you want to see the full ad for Wool & Oak, you can look it up here.

Active: 113 days

This ad right off the bat mentions that the duffle bag raised over $1 million on Kickstarter, which instantly builds trust and shows there's a big demand for it.

The bag cleverly combines a carry-on duffle with a garment bag, tackling the common travel hassle of keeping clothes neat and wrinkle-free.

Its sleek, minimalist look in the ad highlights its high-end design without any fuss, and the text on the screen ‘Fits up to a 15” laptop’ clearly points out a major feature.

The video format is a great choice, as it shows how useful the bag is in real-life situations.

To make the ad even more effective, the brand might consider trying out versions that show a real traveller packing the bag or a quick comparison with regular luggage.

🗄B2B

Lead gen ad

If you want to see the full ad for AgentOnFire, you can look it up here.

Active: 38 days

I stumbled upon this ad that really grabbed my attention.

It starts off with a clever scene of a guy on a farm with two pigs, which immediately sets the stage for his pitch about generating leads.

The opening line "There are sellers ready to list their homes now… even in this market" instantly sparks curiosity by tackling a common real estate challenge: finding listings.

The ad cleverly contrasts "old school tactics" like buying leads and sharing other agents’ listings with a more effective approach: "Come List Me Calls."

The quirky backdrop of pigs adds a fun twist, making people pause their scrolling to see what's happening.

To make it even better, the ad could try out versions that include a quick case study or testimonial to build trust.

🏪SERVICE BASED

Inbound and outbound Linkedin tool ad

If you want to see the full ad for CoPilot AI, you can look it up here.

Active: 39 days

The PAS framework (Problem-Agitation-Solution) is cleverly used to highlight the challenges of building a sales pipeline, the headaches of old-school methods, and the ease of using this AI tool.

It feels genuine thanks to Cialdini’s persuasion principles, featuring a real person and a chatty tone to make it all seem effortless.

This ad takes a tricky issue, makes the solution easy to understand, and smartly nudges you to take action.

Trying out A/B testing with different hooks or including customer success stories could make it even more effective.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!