📧Issue #25 Local SEO ad

_{IN TODAY’S EDITION}

1⃣ Smart tracker ad

2⃣ Local SEO ad for the real estate sector

3⃣ Marketing agency ad

Hi Marketer. Happy Thursday! This week, we're dissecting three examples that caught my eye – one bold and disruptive, the other sleek and informative.

Let’s get into them below.

Stay up-to-date with AI

The Rundown is the most trusted AI newsletter in the world, with 1,000,000+ readers and exclusive interviews with AI leaders like Mark Zuckerberg, Demis Hassibis, Mustafa Suleyman, and more.

Their expert research team spends all day learning what’s new in AI and talking with industry experts, then distills the most important developments into one free email every morning.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.

📦E-COMMERCE

Smart tracker ad

If you want to see the full ad for Phototag, you can look it up here.

Active: 64 days

This product has impressively raised £235,000 on Kickstarter! So, it must be doing something right, how would you sell a keyring-looking product?

The ad for the E-ink smart tracker does a great job of showcasing its standout features and benefits.

With clear language and visuals, it quickly communicates why this product is a must-have: it's waterproof, customizable, and offers precise tracking.

By highlighting its versatility for tracking pets, keys, and "anything else," it appeals to a wide range of users.

Plus, the ad includes a call to action, directing interested folks to Kickstarter for more info.

🗄B2B

Local SEO ad for the real estate sector

If you want to see the full ad for BrightLocal, you can look it up here.

Active: 32 days

This BrightLocal ad does a great job of grabbing attention with its clear value proposition, specifically targeting real estate professionals eager to excel in local searches.

You just ‘get’ this ad immediately.

The main takeaway here is the visuals, featuring houses, location pins, and a "For Sale" sign, instantly highlighting its relevance.

Plus, the offer of a free guide is a fantastic way to draw in potential leads.

The text is short and focused on benefits, but it could be even more impactful by adding an emotional touch, like highlighting how improved SEO can lead to more clients and increased sales.

🤝SPONSOR OPPORTUNITY*

Starting March 2025, Ad Vault is set to grow aggressively, targeting 10k-15k daily readers by year-end.

This is a prime opportunity for brands to get in early and secure their place before demand surges.

👉Get your business featured in front of 1500+ marketers in TWO weekly issues ($24.75)

🏪SERVICE BASED

Marketing agency ad

If you want to see the full ad for Bad Marketing, you can look it up here.

Active: 42

This marketing ad does a great job of using a bold brand voice and direct messaging to stand out as a game-changer.

By incorporating social proof and data snippets, they build trust and showcase impressive results.

The ad's clear value proposition and call to action make it easy to understand.

It cleverly taps into concepts like FOMO and authority bias to boost its persuasive impact.

While the ad is already strong, it could be even better by mentioning a few "top brands" they've collaborated with and using a more eye-catching video thumbnail to boost click-through rates.

This would enhance their credibility and grab even more attention.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!