📧Issue #26 Real estate agency ad

_{IN TODAY’S EDITION}

1⃣ Sneaker ad

2⃣ Real estate agency ad

3⃣ Fiverr testimonial ad

Hi Marketer. This week, we’re breaking down a height-boosting sneaker ad that plays on confidence psychology, a real estate disruptor challenging industry norms, and Fiverr’s freelancer testimonial leveraging social proof.

Let’s get straight into them below.

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Sneaker ad

If you want to see the full ad for Primelifts, you can look it up here.

Active: 42

This sneaker ad cleverly taps into some key marketing psychology tricks: it pulls at your emotions, shows you that others love it too, and creates a sense of urgency.

Right off the bat, it speaks to a common worry—height—making you feel understood if you've ever felt a bit overlooked or lacking confidence.

Personally, I think that’s a weird unique selling point to double down on.

However, the ad has been running for 42 days so that’s an indicator that it should be performing well.

It quickly offers a simple fix with clear benefits, like adding 2-3 inches to your height, using language that promises a real transformation.

The design is all about speed and efficiency, with bold "FAST" text catching your eye, and the video format is spot-on for today's trends, as video ads get 38% more engagement than still images.

🗄B2B

Real estate agency ad

If you want to see the full ad for Go Lyst Agency, you can look it up here.

Active: 36 days

This real estate ad sparks curiosity and positions Go Lyst as a disruptor in the industry by challenging outdated home-selling methods.

The opening question immediately resonates with homeowners frustrated by traditional real estate processes, while the emphasis on a modern, client-first approach builds trust.

However, the ad could be stronger by clearly highlighting tangible benefits, such as faster sales, higher offers, or lower commissions, rather than relying on vague differentiation.

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Fiverr testimonial ad

If you want to see the full ad for Fiverr, you can look it up here.

Active: 30 days

This Fiverr ad leverages social proof and simplicity to appeal to businesses and entrepreneurs in need of freelance services.

The testimonial format builds trust, as peer recommendations tend to influence consumers, making it more persuasive than a traditional brand message.

The copy is concise, immediately addressing Fiverr’s wide range of services, from web development to graphic design, ensuring broad appeal.

The “I use Fiverr” text overlay reinforces authenticity and relatability, key factors in increasing conversions.

However, the ad could be stronger with a more compelling value proposition, highlighting benefits like affordability, fast turnaround, or quality assurance.

A real success metric e.g., ‘Over 5M businesses trust Fiverr’ would add credibility, while a stronger CTA such as ‘Find your perfect freelancer today’ could increase click-through rates.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!