📧Issue #27 AI tool ad

_{IN TODAY’S EDITION}

1⃣ Luggage trolley ad

2⃣ AI tool ad

3⃣ Marketing agency ad

Hi Marketer. This week, we're diving into three great ads that really hit the mark on engagement, urgency, and standing out from the crowd.

We've got Ginger Pickle's straightforward agency pitch, Blaze AI's smart twist on brand voice, and Luggical's exciting Kickstarter campaign. These examples are perfect for learning how to capture attention and inspire action.

Let’s get started.👇

📦E-COMMERCE

Luggage trolley ad

If you want to see the full ad for Luggical, you can look it up here.

Active: 127 days

This product has already raised an impressive £130,000 on Kickstarter.

The ad from Luggical is really engaging because it introduces a one-of-a-kind product, the "world’s first luggage trolley" with a catchy hook, a sense of urgency, and a tempting 40% early bird discount.

Mentioning Kickstarter adds a touch of exclusivity, encouraging people to act fast.

However, the ad could be even better by clearly stating the benefits of the product, what problem it tackles, and how is it different from regular luggage?

A brief, impactful value proposition would make the message stronger.

🗄B2B

AI tool ad

If you want to see the full ad for Blaze, you can look it up here.

Active: 33 days

This ad from Blaze, AI for Marketing really hits the mark by using a lively and expressive spokesperson to grab attention and address a common worry: AI-generated content often sounds too generic.

The direct question "that generic AI tone of voice?" instantly connects with marketers concerned about keeping their content authentic.

To make it even better, the headline could be more captivating, perhaps by highlighting a unique AI feature or benefit right away.

Plus, showing a real-time example of how Blaze customizes content could further prove its effectiveness and set it apart from the competition.

🏪SERVICE BASED

Marketing agency ad

If you want to see the full ad for Ginger Pickle, you can look it up here.

Active: 37 days

This ad from Ginger Pickle really stands out by grabbing your attention right away with a friendly, personal touch ‘We Saw You Stopped By...’

It feels like a direct conversation, which is super engaging.

They cut through the noise with straightforward messaging about delivering "real, transparent results," which helps build trust and sets them apart from other agencies that might use confusing jargon.

The clever call-to-action, “Stuck in a Marketing Pickle?” ties back to their brand name, making it easy to remember.

To make it even better, they could add some social proof, like client testimonials or snippets from case studies, to further build trust.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!