🗃️Issue #29 Growth agency ad

_{IN TODAY’S EDITION}

1⃣ iPad paper-like ad

2⃣ Growth agency ad

3⃣ AI jeans ad

Hi Marketer. Given how popular and amazing the ChatGPT image generator is, I've decided to shift focus from the service-based sector and instead incorporate AI image prompts for ad creatives.

This change will help you stay ahead of the curve as visual AI revolutionizes how we conceptualize and produce marketing materials. Let’s get into it below.

📦E-COMMERCE

iPad Paper-like ad

If you want to see the full ad for Paperlike, you can look it up here.

Active: 41 days

This ad captures attention through a strong testimonial and video demonstration showing the product in use.

I think they did a good job demonstrating the product functionality.

However, the ad could be improved by more clearly stating the key benefit of a paper-like drawing/writing experience, addressing specific pain points it solves (such as glare or precision issues), and potentially showing side-by-side before/after results.

Overall, it's a solid advertisement that targets iPad users seeking a more natural experience, but could better articulate its specific benefits to drive higher conversion.

🗄B2B

Growth agency ad

If you want to see the full ad for ProspaMedia, you can look it up here.

Active: 33 days

This Prospa Media ad addresses pain points by acknowledging the challenges of growing an e-commerce brand (rising costs, declining ROAS, tough competition) before positioning their solution.

The visually engaging collage of diverse ecommerce products demonstrates their experience across various niches, with "REVENUE" prominently displayed to emphasize the outcome.

The value proposition is clear: they "take the guesswork out of scaling" by connecting finance and marketing data.

However, the ad could improve by providing a specific example of results achieved, clarifying exactly what services they offer (analytics platform? agency services?), and using a more specific call-to-action beyond "Learn More" to drive better conversion.

🤖ChatGPT Ad Creative

AI jeans ad

Given how popular and amazing the ChatGPT image generator is, I've decided to shift focus from the service-based sector and instead incorporate AI image prompts for ad creatives.

I believe this change will be more beneficial for you to stay on top of the latest marketing trends.

Check out this example, we're using a light background for the product ad and a white background for the product image, and they fit together perfectly.

If you're working with a complex design or idea, try breaking it down into separate prompts and focus on one part at a time.

The less guesswork you leave for the model, the better the results will be.

🤖Prompt:  

Create image to recreate the first attached image but make these changes:

1. Have the headline read: Designed for guys who hate jeans

2. Have the sub-headline read: 'I will never buy regular jeans again'

3. Have another smaller text blod read: Wais sizes 28" - 52" | Lenghts 26" - 38"

4. Update the image to the guy wearing the jeans (2nd image I've attached)

5. Add the colour options (also attached)

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!