🗃️Issue #30 Videography agency ad

_{IN TODAY’S EDITION}

1⃣ Coffee pressor ad

2⃣ Videography agency ad

3⃣ Action figure ad

Hi Marketer. This week, we explore three powerful advertising strategies using visual storytelling: Castleview boosts credibility with video services, FinalPress excels with a standout Kickstarter campaign, and a creative action figure concept turns ordinary people into collectables.

Let’s dive into them below.

📦E-COMMERCE

Coffee pressor ad

If you want to see the full ad for FinalPress, you can look it up here.

Active: 47 days

This ad does a great job of highlighting FinalPress's impressive Kickstarter success, raising $1,500,000, which really boosts its market credibility.

The message about the product is clear and to the point: it makes brewing top-notch coffee anywhere a breeze with its quick 10-second process.

The ad's visuals, set against a stunning ocean backdrop, suggest both ease and an aspirational lifestyle.

Plus, mentioning the product's availability and its large user base of over 50,000 people creates a sense of urgency and social proof.

To make it even better, the ad could focus more on the unique benefits beyond just convenience, address specific customer needs, and include real customer reviews to build trust.

🗄B2B

Videography agency ad

If you want to see the full ad for Castleview, you can look it up here.

Active: 38 days

This ad shines a light on how Castleview can help busy brands tackle their social media video challenges, with Kyle Knopf as a relatable face.

The client logos add a layer of trust by showing off the well-known companies they've partnered with.

To make it even better, the headline could be more specific about the results rather than just pointing out the problem.

Including a short testimonial with clear metrics would also help demonstrate effectiveness.

Adding pricing or package details could help qualify leads, and improving the visual layout would guide viewers smoothly from the problem to the solution.

🤖ChatGPT Ad Creative

Action figure ad

This AI-driven creative idea has taken the internet by storm.

It's a fantastic opportunity for advertising across various industries.

Imagine a company turning its executive team or brand ambassadors into collectable figures, instantly eye-catching and memorable for the brand.

The nostalgic packaging taps into the collectable culture, while the consistent presentation ensures clear brand messaging for each unique personality.

A lively colour-coding system could highlight different departments or product lines, and the accessories could spotlight company achievements, products, or services.

This approach would work wonders for corporate websites, annual reports, recruitment materials, or social media campaigns that aim to add a personal touch.

🤖Prompt:  

First upload a close image of a person.

Then add text below to ChatGPT.

Create image. Create a toy of the person in the photo. Let it be an action figure. Next to the figure, there should be the toy’s equipment, each in its individual blisters. 1) a book called “Tecnoforma”. 2) A 3-headed dog with a tag that says “Troika” and a bone at its feet with word “austerity” written on it. 3) a three-headed Hydra with a tag called “Geringonça”. 4) a book titled “D. Sebastião”. Don’t repeat the equipment under any circumstances. The card holding the blister should be a strong orange. Also, on top of the box, write ‘Pedro Passos Coelho’ and underneath it, ‘PSD action figure’. The figure and equipment must all be inside blisters. Visualize this in a realistic way.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!