🗃️Issue #39 Marketing agency ad for dentists

_{IN TODAY’S EDITION}

1⃣ E-bike converterad

2⃣ Marketing agency ad for dentists

3⃣ AI Nike ad

Hi Marketer. In this issue, we'll look into an e-bike converter ad that is divided into two videos: one video explains how to set it up, and the other shows the steps. We'll also look at an ad for a marketing agency focused on the dentistry industry and a creative ad for a Nike shoe.

Let’s get into them below.

📦E-COMMERCE

E-bike converter ad

If you want to see the full ad for Kamingo, you can look it up here.

Active: 29 days

This product has raised £488,845 on Kickstarter and still has 42 days to go.

What really impressed me about this ad was the clever use of two separate videos.

The first video clearly explains the three-step setup process for getting the bike ready, while the second video visually demonstrates these steps in action.

This approach showcases both the human and technical aspects of the product, providing the audience with a comprehensive understanding of its functionality.

Also, adding captions is a smart move, as they are essential for capturing attention in today's content-driven world.

🗄B2B

Marketing agency ad for dentists

If you want to see the full ad for Marketing 32, you can look it up here.

Active: 35 days

The ad addresses a common issue with marketing agencies: the failure to demonstrate return on investment when marketing funds are utilised.

This agency, however, stands apart by ensuring transparency in ROI metrics.

The ad is short, concise, and tailored specifically for the dental industry, positioning the agency as specialists in this particular field.

Based on what I've seen on Reddit and other forums, marketing agencies are shifting away from offering all kinds of services.

Instead, it seems agencies are starting to focus on one specific area and become experts in it.

We'll see how this trend develops in the future.

🤖ChatGPT Ad Creative

AI Nike ad

🤖Prompt:

A black Nike Downshifter 13 running shoe placed on a rain-slicked urban road at night, glowing city lights in the background, motion blur trailing behind the shoe to imply speed, water droplets splashing, dramatic cinematic lighting - exact Nike Logom black mesh upper, white sole clearly visible - text overlay: ‘JUST DO IT.’ Keep the exact same shoe details as the reference photo, same design and same colours.

Credit to Sebastian Jefferies

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!