🗃️Issue #41 AI Apple Watch ad

_{IN TODAY’S EDITION}

1⃣ Paperlike ad

2⃣ SaaS ad

3⃣ AI Apple Watch ad

Hi Marketer. In this issue, we’ll explore an iPad accessory that successfully raised 40,000 euros on Kickstarter, a SaaS ad that defies the typical flashy approach, and an innovative AI Apple Watch app generated by ChatGPT.

Let's get into them below.

📦E-COMMERCE

Paperlike ad

If you want to see the full ad for Paperlike, you can look it up here.

Active: 89 days

In 2018, Paperlike successfully raised €40,000 through Kickstarter, marking the beginning of their journey.

Since then, they have rapidly become a must-have accessory for iPad artists.

What captured my attention in this ad is its clever alignment with the unboxing trend, offering a satisfying auditory experience from the moment the product is unboxed to its first use.

The fact that this ad campaign started in March 2025 and has been running for a while suggests it might be performing well.

Their ad portfolio is impressive, and the brand has active ads since October 2024. You can see them here.

🗄B2B

SaaS ad

If you want to see the full ad for GalaxyCloud, you can look it up here.

Active: 38 days

This ad caught my attention with its authentic, human touch.

It exudes genuineness.

The guy is wearing a shirt with his brand on it, which everyone can see.

The captions explain how the product works, which is great for people who watch the ad without sound while on the train or bus.

It's a straightforward, no-nonsense ad, free from the usual flashy elements typical of the SaaS industry.

In today's chaotic advertising landscape, I see this approach becoming more popular.

🤖ChatGPT Ad Creative

AI Apple Watch ad

🤖Prompt:  

Create an image. A high-end Apple Watch Series 5 (GPS, 40mm) with a silver aluminium case and white sport band, positioned elegantly in the centre of a dramatic splash of crystal clear water. The watch is floating mid-air, as if emerging from or being sculpted by the water. The splash arcs around it in a dynamic, fluid motion, shaped like a spiral or elegant loop, with water droplets suspended in the air. The background is pure black to enhance contrast and reflections.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!