🗃️Issue #44 SaaS ad

Plus wall printer ad

Author

Martin Eriksson
July 24, 2025

In partnership with

IN TODAY’S EDITION

1⃣ Wall printer ad

2⃣ SaaS ad

3⃣ Prime soda ad

Hi Marketer. In this issue, we dissect an ad that skillfully informs the narrator of the product's German origin, explore a SaaS ad that doesn’t look like an ad and finally a Prime soda ad generated by ChatGPT.

Let’s get straight into them below.

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📦E-COMMERCE

Wall printer ad

If you want to see the full ad for WallPen, you can look it up here.

Active: 39 days

While browsing LinkedIn, I came across an ad that grabbed my attention.

It cleverly played on the common assumption that products are made in China.

Only to have the girl in the ad humorously correct the narrator, revealing that it was actually made in Germany, a unique selling point in itself.

This lighthearted approach can be the key to engaging viewers and encouraging them to watch the entire ad.

🗄B2B

SaaS ad

If you want to see the full ad for FeedbirdCom, you can look it up here.

Active: 38 days

In my experience in marketing, I've observed that the most effective ads are those that seamlessly blend in with regular content.

This particular ad is an example of that approach perfectly.

It promotes a SaaS marketing product by presenting it as a typical Instagram reel.

It doesn’t look like an ad.

The hook is also particularly strong, engaging the audience right away with a question that captures their attention.

This format is easily replicable using CapCut.

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🤖ChatGPT Ad Creative

Prime soda ad

🤖Prompt:  

On the edge of a towering icy mountain peak under dramatic aurora skies, a group of 5-6 climbers in rugged, snow-covered gear are shown planting a giant Prime can (see attached image) into the snow - just like a flag. The can is oversized, dominating the center of the frame, its surface covered in cold water droplets, frost, and icy mist rising from the top. Each climber is gripping a side or helping to push it down, showing unity, struggle, and triumph after a dangerous expedition. Snow whips around them, the sky glows green, and the expression on their faces reflects fear conquered mission won. Style: Ultra-realistic Size: Vertical (Portrait)

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THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!

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