🗃️Issue #46 Lead gen ad for roof contractors

_{IN TODAY’S EDITION}

1⃣ Battery charger ad

2⃣ Lead gen ad for roof contractors

3⃣ Nike Squid Game ad

Hi Marketer. In this issue, we'll be looking at a battery charger that raised $1.38 million on Kickstarter, a lead gen agency ad for roof contractors, and a Nike ad inspired by Squid Game using AI.

Let’s get straight into them below.

📦E-COMMERCE

Battery charger ad

If you want to see the full ad for Olight Ostation, you can look it up here.

Active: 41 days

This product has raised USD 1.38 million on Kickstarter and it is live for another 36 days.

This ad is a great example of how to quickly show a common problem at the start of the video.

The narrator talks about having dead batteries mixed in with working ones in your drawers and not knowing which are still good. Brilliant pain point.

The raw footage also makes it easier for the viewer to connect with the issue.

Just using your phone to film the product and the problem it solves is enough to show customers.

The product will show its value on its own.

🗄B2B

Lead gen ad for roof contractors

If you want to see the full ad for HomeDirective, you can look it up here.

Active: 30 days

This ad grabbed my attention with its straightforward approach.

Especially when the ad mentions that most lead generation agencies are run by 18-year-olds working from their basements.

Its no-nonsense style is a great way to engage an audience.

With tools like CapCut for editing and captioning, and ElevenLabs for voiceovers, anyone can craft an ad like this.

🤖ChatGPT Ad Creative

Nike Squid Game ad

🤖Prompt:  

A hyper-realistic 8K digital image inspired by the "Red Light, Green Light" scene from Squid Game. The composition is vertical (1080x1350) and centered on a Nike sports shoe (based on a reference image) worn by a player. The shot is captured from a low angle, with extreme focus on the shoe, highlighting its textures, details, dust, and sole in contact with the ground.

The player is wearing the classic green uniform with white stripes from the game and is running toward the background, where the iconic giant doll from the game is located. The background shows other players either running or lying on the ground, creating an atmosphere of tension and urgency—but without explicit violence.

The doll is partially out of focus in the background, looking forward, as if about to activate motion detection. The lighting is realistic, resembling afternoon sunlight, with soft shadows and a cloud of dust in the air that adds drama to the scene. The entire image should feel like a high-impact advertisement blending sports fashion with pop culture and cinema. The focus must remain on the sneaker as the visual and narrative protagonist of the image.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!