🗃️Issue #47 Dog ad = 300% more clicks

_{IN TODAY’S EDITION}

1⃣ ‘The Book’ ad

2⃣ Lead gen ad

3⃣ Dark/rainy AI earphones ad

Hi Marketer. In this issue, we'll break down a book ad that successfully raised $2.3 million on Kickstarter, explore a lead gen ad that cleverly used a dog as its hook, and a dark, moody, atmospheric AI ad for wireless earphones.

Let’s get into them below.

📦E-COMMERCE

‘The Book’ ad

If you want to see the full ad for HungryMinds, you can look it up here.

Active: 47 days

This book raised USD 2.3 million on Kickstarter.

If you are looking to market/publish a book, then this ad might be worth a watch.

This 33-second ad grabbed my attention with its clever concept, the same person plays both a customer and the author, highlighting the thrill of holding "civilisation in your hands."

This subtle promotion not only describes the book but also casually mentions its impressive $2.3 million in funding as social proof.

The wood shelter background perfectly complements the book's theme of rebuilding civilisation, adding an extra layer of intrigue.

🗄B2B

Lead gen ad

If you want to see the full ad for TheAdvancedPractice, you can look it up here.

Active: 31 days

This ad caught my attention with the hook of a dog on a surfing board.

The ad may not directly relate to the service being promoted but its straightforward CTA, "this is their secret," makes the message easy to consume.

There's no clutter or insane special effects, just a dog on a surfboard.

If you have a pet, try capturing a quick two-second video as a hook, then present your service or product to the audience.

You'll be amazed at how effective this approach can be.

🤖ChatGPT Ad Creative

Dark/rainy AI earphones ad

🤖Prompt:  

Create a hyper-realistic, editorial-style 4:5 product image featuring the boAt wireless earbuds and charging case (as per the uploaded product image). Place the earbuds dramatically on a wet, rocky terrain, similar to a coastal or riverside environment with glistening black stones covered in water droplets. Use cinematic lighting with cool, desaturated tones-bluish grays and deep blacks-to evoke a moody, high-performance, adventure-ready aesthetic. Position the earbuds and case prominently in the center, with the foreground stones softly blurred and background fading into a misty, rugged atmosphere. Add realistic reflections and water droplets on the earbuds and case to enhance the moisture effect. Emphasize texture, contrast, and depth-of-field to match the professional and bold visual tone of a luxury outdoor brand.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!