🗃️Issue #48 SaaS ad

_{IN TODAY’S EDITION}

1⃣ Car light ad

2⃣ SaaS ad

3⃣ Heinz ketchup ad

Hi Marketer. In this issue, we'll break down an ad for car lights that features no narration or text, a promotional piece for a software service, and an AI generated ad for Heinz ketchup.

💡Also, a quick update: I'm working on a marketing SaaS tool behind the scenes and thought I could share my progress.

I've never made a tool or app before and I don't know how to code, so I thought this would be a fun project to try.

Would you like me to share behind-the-scenes updates as I build my new marketing SaaS tool?

Let me know by voting yes or no in the poll below.

Anyway let's get straight into this week’s ads.

📦E-COMMERCE

Car light ad

If you want to see the full ad for Obsidian Overland , you can look it up here.

Active: 29 days

It might be hard to copy this ad's style because it seems to be shot with a high-quality camera.

However, the storytelling in the ad is impressive, especially since there is no text or narrator explaining the product.

Despite without any description from the ad, it was immediately clear that the focus was on the car's lighting.

If done right, selecting the perfect song to accompany a quality product can greatly highlight its value to the audience.

🗄B2B

SaaS ad

If you want to see the full ad for ProspaMedia, you can look it up here.

Active: 33 days

To market a SaaS tool with ads, I've found that the best performing ads are the ones that don't look like typical ads.

This ad brilliantly highlights that even if you don't know how to code, you can easily connect with a coder through the platform they mention.

You can easily replicate this approach using CapCut, incorporating your own footage for a personalised touch.

🤖ChatGPT Ad Creative

Heinz ketchup ad

🤖Prompt:  

Create an image. Create a striking print advertisement featuring an upside-down Heinz glass bottle suspended above a plate of golden french fries, with a single, perfect drop of thick ketchup caught mid-fall in dramatic detail. The composition should use warm, appetizing lighting with the iconic red Heinz bottle as the focal point against a clean, minimalist background. Show the ketchup's rich, glossy texture and deep red color to emphasize its premium quality and thickness. Include subtle steam rising from the hot fries below to create anticipation and freshness. The tagline "Worth the Wait" should appear in clean, modern typography, with the Heinz logo prominently displayed. The overall aesthetic should be sophisticated yet approachable, using a warm color palette of reds, golds, and creamy whites. The image should capture that perfect moment of anticipation just before satisfaction, transforming the brand's famously slow pour into a visual metaphor for quality and premium ingredients that can't be rushed.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!