🗃️Issue #51 SaaS ad

_{IN TODAY’S EDITION}

1⃣ Night vision ad

2⃣ SaaS ad

3⃣ Nature Hike tent ad

Hi Marketer. In this issue, we’ll break down a night vision device that secured £268,000 on Kickstarter, a SaaS advertisement, and an AI-generated tent ad from Nature Hike.

💡From Idea to Launching My SaaS

After weighing my options, I've decided to pivot from developing a full-stack Micro SaaS platform to building a Chrome extension instead. The technical overhead is significantly lower, making it an ideal learning project for getting comfortable with Cursor's development workflow. I've already shipped the initial prototype, and through my research, I've identified a genuine gap in the lead magnet creation space. While I'm keeping the specifics under wraps for now, I can share that it streamlines the process of creating lead magnets via Notion's ecosystem. Given Notion's massive user base of 100 million active users, there's a substantial addressable market to tap into.

I would be grateful if anyone would be up for being a beta tester for my Chrome extension. Let me know in the poll below.

Anyway, let’s get into the ads below.

📦E-COMMERCE

Night vision ad

If you want to see the full ad for Akaso, you can look it up here.

Active: 41 days

This product has raised £268,000 on Kickstarter and it still has 19 days to go.

This ad nails "show, don't tell" marketing.

The simple unboxing format with a clean background lets the product demonstrate its low-light capabilities without any distracting CGI or flashy effects.

It feels authentic and builds immediate credibility by showing real functionality rather than making empty promises.

However, it could improve by adding a quick side-by-side comparison showing regular camera footage vs. the AKASO in the same conditions, or include a brief timestamp showing how quickly it adapts to darkness.

🗄B2B

SaaS ad

If you want to see the full ad for Instoriesapp, you can look it up here.

Active: 38 days

This brand has 430 active ads on Facebook Ads Library. That’s a lotta testing.

This 15-second ad drew my attention through its wholesome visuals, the crisp New York autumn footage, the falling leaves, and the playful dog.

All capturing those genuine moments that resonate.

What really works here is the clean, uncluttered messaging: just "this app creates reels for you."

No fluff, no overselling, straight to the core value proposition.

The music choice deserves credit too. It does give a bit of a ‘wow’ factor to the ad.

🤖ChatGPT Ad Creative

Nature Hike tent ad

🤖Prompt:  

Create a hyper-realistic ad shot with professional medium format camera, 85mm lens f/2.8, featuring a Nature Hike tent in sharp foreground focus with dramatic natural lighting and realistic textures as the hero subject. Person in outdoor gear stands blurred in background against stunning mountain vista, gazing toward tent with satisfied expression. Natural lighting: golden hour sunlight at 45-degree angle on tent, rim lighting highlighting the logo, soft atmospheric lighting on character and landscape. Rich green Nature Hike branding contrasts with natural mountain colors, fabric highlights against dramatic sky and peaks. Composition uses rule of thirds with tent occupying 40% of frame, ensuring maximum product focus while mountainous backdrop adds adventure appeal. High contrast, hyper-realistic textures, cinematic outdoor quality.Retry

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THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!