🗃️Issue #53 SaaS ad

Plus body workout ad

Author

Martin Eriksson
September 25, 2025

In partnership with

IN TODAY’S EDITION

1⃣ SaaS ad

2⃣ Body workout ad

3⃣ Nord face cream ad

Hi Marketer. In this issue, we’ll go into a SaaS ad, explore a Kickstarter campaign for a body workout, and examine an AI-generated ad for a Nord face cream.

Let’s get into below.

💡From Idea to Launching My SaaS

I've decided to pause the SaaS project to concentrate on expanding this newsletter. I'm actively scouting for a niche to explore when the opportunity arises to develop and market it. In the meantime, I'll continue seeking out ads as usual.

🤝TOGETHER WITH HAUS

Smarter Marketing Starts Here

Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.

Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.

Inside, you’ll discover:

  • The difference between attribution and true incrementality

  • Proven testing methods to measure real impact

  • How to double down on the channels that actually work

  • Case studies from top brands already seeing outsized ROI

Don’t just run campaigns. Run campaigns that count.

📦E-COMMERCE

Body workout ad

If you want to see the full ad for BGR, you can look it up here.

Active: 28 days

This ad captured my attention with its serene natural setting, perfectly showcasing the workout product.

The only sounds are birds chirping, the wind blowing, and leaves rustling.

It seems clear that the advertising industry is shifting towards a calmer, more peaceful approach, moving away from the chaos of special effects.

With just a phone and a natural backdrop, boom you got yourself an ad.

🗄B2B

SaaS ad

If you want to see the full ad for UX Pilot AI, you can look it up here.

Active: 30 days

In today's AI-driven era, SaaS tools are being launched at an unprecedented pace.

I think marketing these tools lies in making engaging demonstrations that showcase their functionality, accompanied by captions.

This type of product demands a hands-on approach; it's not enough to simply explain it.

You must demonstrate its use.

To improve it, enhancing this strategy with testimonials can provide valuable social proof which would help conversion.

🤝TOGETHER WITH GUIDDE

Create How-to Videos in Seconds with AI

Stop wasting time on repetitive explanations. Guidde’s AI creates stunning video guides in seconds—11x faster.

  • Turn boring docs into visual masterpieces

  • Save hours with AI-powered automation

  • Share or embed your guide anywhere

How it works: Click capture on the browser extension, and Guidde auto-generates step-by-step video guides with visuals, voiceover, and a call to action.

🤖ChatGPT Ad Creative

Nord face cream ad

🤖Prompt:  

A studio shot of a green jar of NØRD face cream on top of a stack of rocks and moss, with a green background. The jar is a light green color with a dark green lid. The label on the jar says "NØRD" in white letters. The stack of rocks is made up of four rocks of different sizes and colors. The bottom rock is a light tan color, the next two rocks are gray, and the top rock is covered in green moss. There are also a few small branches with green leaves sticking out from behind the stack of rocks. The background is a solid green color. The lighting is soft and diffused.

Are you looking to get in front of 2,000+ marketers? Sponsor this newsletter.

*Clicking partners’ links may generate a fee that supports the newsletter team

THIS WEEK’S MEME:

Explore awesome newsletters👇

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!

How did you like today’s newsletter?

Login or Subscribe to participate in polls.