🗃️Issue #54 Lead gen ad

_{IN TODAY’S EDITION}

1⃣ Compact umbrella ad

2⃣ Lead gen ad

3⃣ Snack bar ad

Hi Marketer. In this issue, we'll look at an ad that raised $185,000 on Kickstarter, a lead generation ad featuring twin brothers that grabs your attention, and an AI-created ad about snack bars.

Let’s get into them below.

📦E-COMMERCE

Compact umbrella ad

If you want to see the full ad for Simprella, you can look it up here.

Active: 31 days

This product raised $185,000 on Kickstarter and still has 31 days to go.

The initial five seconds of the ad grabbed my attention with its stop motion style.

As the user opened the compact umbrella, the ad seamlessly transitioned into a vibrant lifestyle piece set against an urban backdrop.

It's an engaging visual experience, reminiscent of the iconic Apple iPod ads with their colourful flair.

You can achieve a similar effect by filming a scene, subtly moving your product to give it a lifelike quality, and then editing it with Capcut.

🗄B2B

Lead gen ad

If you want to see the full ad for A-Leads, you can look it up here.

Active: 36 days

This ad stood out as the highlight of this week's issue.

I've seen numerous 'before and after' or comparison ads from competitors, but this one truly elevated those principles to a new level.

The ad uses a subtle strategy to outshine the competition by comparing features and prices, showcasing how their product excels in cost-effectiveness or doing one feature MUCH better.

The information is clear, and for some reason using twins as a visual element makes it interesting and attention-grabbing.

🤖ChatGPT Ad Creative

Snack bar bad

🤖Prompt:  

A minimal, bold studio shot of a hand holding three packaged snack bars against a solid, brightly colored background vivid orange or a bold pastel. The hand is positioned in the center of the frame, gripping the bars so that each package is clearly visible and angled outward. The product packaging should pop with vibrant colors and clean branding. Lighting is sharp, even, and slightly dramatic to enhance contrast, with no shadows on the background. The overall look is modern, playful, and eye-catching, emphasizing both the hand and the product without any distractions.

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THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!