🗃️Issue #59 SaaS ad

Plus coffee brew ad

Author

Martin Eriksson
November 06, 2025

IN TODAY’S EDITION

1⃣ Coffee brew ad

2⃣ SaaS ad

3⃣ Mountain bike ad

Hi Marketer. In this issue, we’ll break down a product that raised $1.5 million on Kickstarter, a SaaS tool with a simple ad structure that you can copy and an AI-generated mountain bike ad.

Let’s get straight into them below.

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Coffee brew ad

If you want to see the full ad for FinalPress, you can look it up here.

Active: 41

This product raised 1.5 million USD on Kickstarter.

For those targeting the outdoor community with a product, this serves as a great example to copy.

It's straightforward with no need for someone to explain the product.

It's raw.

Hikers primarily seek practical gear, and this ad effectively shows just that.

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SaaS ad

If you want to see the full ad for SaaS Black Book, you can look it up here.

Active: 34 days

This approach, though demonstrated for a SaaS tool, can be applied to any niche.

Simply get a video relevant to your niche, or opt for a straightforward nature background with your ad copy prominently displayed.

The key here is getting your ad copy straight.

For inspiration, you can analyse your competitors on Foreplay or explore relevant subreddits to understand the conversations happening in your space.

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🤖ChatGPT Ad Creative

Mountain bike ad

🤖Prompt:  

A high-performance mountain bike is captured mid-motion on a rugged mountain trail under clear blue skies. The sunlight glints off the metallic frame, highlighting every curve, detail, and precision-engineered component — from the thick tread tyres gripping the dirt path to the polished suspension absorbing the terrain. Dust kicks up behind the tyres, creating a dynamic sense of speed and power. In the background, majestic mountain peaks and green pine forests fade into a soft blur, keeping the focus entirely on the bike. The overall tone is bright, energetic, and aspirational — showcasing freedom, adventure, and cutting-edge engineering. Ultra-realistic lighting, shallow depth of field, 4K clarity, product photography style.

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THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!

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