📧Issue #6 Indestructible watch ad

_{IN TODAY’S EDITION}

1⃣ Hard watch ad

2⃣ Growth for e-commerce industry ad

3⃣ Lead generation for property industry ad

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_{Hi Marketer. First of all, Happy Halloween}🎃_{! In this issue, we’ll explore three ads from agencies offering lead gens and dive into an e-commerce brand specializing in rugged watches for the construction industry.}

_{Plus, be sure to check out a standout ad featured at the end!}

_{Let’s talk about ads.}

E-COMMERCE

Hard watch ad

If you want to see the full ad for Hard Hat, you can look it up here.

This ad is effective because it addresses key pain points for its target audience—those in construction or trade industries.

It highlights the rugged, durable design of the ‘Hard Hat’ watch, solving concerns about damage in tough environments.

The watch's water resistance is a direct solution for workers exposed to the elements, while the health tracking feature, like blood pressure monitoring, adds value by promoting well-being on the job.

By combining durability with essential health functions, the ad covers both practical and safety concerns, making it a well-rounded pitch for this specific audience.

B2B

Growth for e-commerce industry ad

If you want to see the full ad for Ad Kings Agency, you can look it up here.

This ad highlights a top-tier eCommerce marketing agency, specialising in premium brands with $3M to $150M in revenue. Basically targeting brands who are massive.

The video also communicates that they have over $250M in sales generated and $80M+ in ad spend managed. Their proven track record with global brands ensures high-quality results and sustainable growth for premium eCommerce businesses looking to scale.

Perfect for brands seeking expert, data-driven solutions to maximize their marketing efforts and revenue.

SERVICE-BASED

Lead generation for property industry ad

If you want to see the full ad for Paul Long, you can look it up here.

This ad features, Paul Long, addressing one critical mistake that state agents often make, aiming to catch the attention of real estate professionals or those interested in property sales.

The visual is clean, with bold, multi-coloured text emphasizing key points ‘MASSIVE MISTAKE’ and ‘ESTATE AGENTS’.

The image is designed to evoke curiosity, driving engagement by promising insight into a common industry pitfall. This format is ideal for brands in the property industry. It offers solutions and strategies to close property deals.

The message is clear, engaging, and encourages immediate action.

🌐 FEATURED FROM THE CROWD

From bean-to-chocolate bar product

🌐 I’m featuring someone from Japan who agreed I could share his META ad and metrics. I thought this would be interesting to write about because it is an ad that performed well.

It’s a bean-to-chocolate bar product. And, they are decorated chocolates. Very cool product?!

Unfortunately, I can’t say much about the copy because I can’t read Japanese…

Impressions 8,310 | Website views 391 | CTR 6.94% | CPC 11 YEN ($ 0.074) | Amount spent was over 6 days in 6242 YEN ($41.75)

Daily spend is 1,000 yen ($6.69) | One sale per day is worth $33 | ROAS = Revenue / Ad | Spend = $33 / $6.69 ≈ 4.93 | A ROAS of 4.93 ← This right here is a winning ad.

THIS WEEK’S MEME

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

I hope you liked that I featured someone’s real ad and metrics in this week’s issue. I think it’s something that could bring more value to you.

If you want your ad featured, send me a quick email!

[email protected]

See ya next week!