🗃️Issue #62 Social media marketing agency ad

_{IN TODAY’S EDITION}

1⃣ Cinema camera ad

2⃣ Social media marketing agency ad

3⃣ Outdoor backpack ad

Hi Marketer. In this issue, we'll look at a product that raised £2.6 million on Kickstarter, a podcast-style ad from a social media marketing agency, and an AI-created ad for an outdoor backpack.

Let’s get straight into the ads below.

📦E-COMMERCE

Cinema camera ad

If you want to see the full ad for Pixboom, you can look it up here.

Active: 41 days

This product raised £2.6 million on Kickstarter.

In just 26 seconds, this ad captures attention with a compelling hook "This is the new Pixboom Spark."

This interesting start is meant to grab attention and make people stop scrolling.

You can use the same phrase and ask ChatGPT to rephrase it for your product.

Also, the handheld, slightly shaky camera work adds a human and relatable touch, enhancing the ad's appeal.

🗄B2B

Social media marketing agency ad

If you want to see the full ad for School of Mentors, you can look it up here.

Active: 34 days

You have probably seen this guy on Instagram interviewing high-earning business owners.

I have a strong preference for podcast-style ads because they seamlessly integrate discussions about your services or expertise.

It helps you present yourself more naturally.

In this format, he effectively promotes his social media marketing agency, highlighting a few well-known clients to establish credibility and demonstrate social proof.

🤖ChatGPT Ad Creative

Outdoor backpack ad

🤖Prompt:  

Create a hyper-realistic cinematic shot of a woman hiking through a dense evergreen forest, viewed from behind at a low, slightly upward angle. She is wearing a fitted light-grey T-shirt and dark hiking leggings, with her hair tied back loosely. The main focus is an olive-green sling backpack on her back—clean, smooth fabric texture, dark grey trim, subtle stitching details, and no visible branding. Sunlight filters through the tall trees, creating warm, dappled highlights across her shoulders and the backpack while the background remains softly blurred for depth. The scene should feel natural, immersive, and atmospheric, with rich forest colours, sharp detail on the bag, and a soft cinematic grain that gives the overall composition a premium outdoor-ad style look.

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THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!