🗃️Issue #65 Night vision ad

_{IN TODAY’S EDITION}

1⃣ Night vision ad

2⃣ SaaS ad

3⃣ Backpack ad

Hi Marketer. As we wrap up the year with this final issue, I hope you've found some inspiration and valuable insights into the latest ad trends through my newsletter. Wishing you a wonderful Christmas filled with joy alongside your friends and family.🎄

In this issue, we’ll break down a night vision product that raised £600,000 on Kickstarter, a SaaS ad and an AI generated backpack ad.

Let’s get straight into the ads below.

📦E-COMMERCE

Night vision ad

If you want to see the full ad for Nightstorm, you can look it up here.

Active: 34 days

This product has raised £605,000 on Kickstarter.

For products requiring setup, an unboxing ad shot from a top view against a simple background is a smart choice.

This approach is easy to replicate for your own product.

You can easily create this at home using just a phone and a camera.

If you want to go a step further, consider using A1 paper from a stationery store for a clean white, gray, or off-white background.

Use this tool to spy on your competitors and see what they are doing.

🗄B2B

SaaS ad

If you want to see the full ad for Rank Prompt, you can look it up here.

Active: 36 days

This 20 second ad does one great thing.

Which is clearly showing the problem it solves, enhancing your brand's visibility through AI.

It's brief and to the point.

The entire video is shot on a smartphone, giving it a natural feel while the voiceover provides a clear explanation.

Ending the ad with a ‘if AI is not mentioning your brand, you are basically invisible’.

🤖ChatGPT Ad Creative

Backpack ad

🤖Prompt:  

Ultra-realistic outdoor lifestyle advertising image for the US camping and hiking market. A rugged olive-green tactical backpack is the clear hero, worn by a male hiker seen from behind, standing confidently in a snowy pine forest campsite. The backpack is sharply in focus, showing premium textures, reinforced stitching, MOLLE webbing, compression straps, hanging gear loops, and subtle outdoor branding, while the hiker and background fall into a soft cinematic depth of field. The scene includes a glowing campfire and a pitched tent in the mid-background, slightly blurred, creating warmth against the cold winter environment. Natural golden-hour lighting with crisp highlights and realistic shadows enhances the backpack’s durability and rugged appeal. Composition is vertical, ad-ready, with the backpack centred and occupying most of the frame. High dynamic range, photorealistic detail, professional outdoor gear photography style, authentic US wilderness aesthetic. Include clean modern ad typography overlay: bold headline reading “Perfect Backpack for Your Next Adventure” with emphasis on “Adventure,” supporting bullet points “Durable, Versatile, Essential,” and a contrasting orange “Shop Now” call-to-action button. Cinematic colour grading, premium commercial quality, no cartoon effects, no AI artefacts, realistic proportions and textures throughout.

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THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!