📧Issue #8 Travel Backpack ad

_{IN TODAY’S EDITION}

1⃣ Travel backpack ad

2⃣ SaaS ad

3⃣ Beauty salon ad

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_{Hi Marketer. In this issue, we explore three standout ads: a captivating travel backpack ad that inspires adventure, a dynamic SaaS ad that showcases innovation, and a beauty salon ad that effectively builds brand loyalty.}

_{Plus, check out the section at the bottom for exciting marketing roles that you might find interesting!}

_{Anyway, let’s get straight into it.}

📦E-COMMERCE

Travel backpack ad

If you want to see the full ad for Gomatic, you can look it up here.

This backpack raised a whopping $2.2 million on Kickstarter.

I think the ad prominently displays the backpack, making it the visual centrepiece. The clean, minimalist design aligns with the brand’s image and appeals to travellers and professionals looking for a sleek, functional product.

The provides a detailed view of the backpack’s functionality, giving potential customers a firsthand look at its storage options and organization features.

However, while the minimalist design keeps focus on the product, I think showing the backpack in real-life travel scenarios might enhance its appeal.

🗄B2B

SaaS ad

If you want to see the full ad for Frontegg, you can look it up here.

This ad is well-targeted for B2B SaaS companies, offering clear value with features like real-time security oversight, automated threat detection, and a single API for entitlement management.

Key points such as "Authentication & Login," "Admin Portal," and "Roles & Permissions" are concise and relevant, addressing core needs in identity management.

The ad's clean design, prominent claim as the "#1 Identity platform," and compelling call to action "Integrate In Minutes" create a professional impression that highlights ease of use and quick integration, appealing directly to decision-makers in tech and security.

🏪SERVICE BASED

Beauty salon ad

If you want to see the full ad for The Hair Boutique, you can look it up here.

At the request of one of my readers at Ad Vault, I chose an ad that was made for the beauty salon sector.

This ad attracts potential customers by offering a £20 voucher for balayage, highlights, or babylights services at their Exeter salon.

It’s specific to Exeter, immediately identifying the location and making the ad highly relevant to local audiences. By narrowing the geographic focus, it appeals directly to people looking for salons in this area.

The ad shows an action shot of a stylist working on a customer, which can create a sense of trust and professionalism. Showing a real person in the salon helps humanize the brand and gives viewers a look at the actual environment they can expect.

💼OPPORTUNITIES IN THE VAULT

• Senior Digital Marketing Specialist @ Kraken (Remote)

• Paid Social Account Manager @ Working Nomads (Remote)

• Lead, Advertising Measurement @ Reddit (Remote)

• Marketing Operations Specialist @ Oyster (Remote)

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

If you want me to include more marketing roles in future issues, please let me know! I’m only going to tailor this newsletter towards what you enjoy the most.

See ya next week!