🗃️Issue #80 Internet Service Ad
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📆 IN TODAY’S EDITION
Hi Marketer, in this Issue, we will be going over these ads:
1⃣ Footwear ad
2⃣ Internet service ad
3⃣ Roofing material manufacturer ad
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📦E-COMMERCE
Footwear ad
If you want to see this ad that HOKA is running, you can click here
The Hook
The name comes first, not the shoe. BONDI 7 sits huge across the top in thick dark letters, bigger than the product itself.
Then your eye drops to the shoe, floating alone on a plain gray background with nothing else in frame.
No runner, no trail, no city street. Just the name and the thing, blown up big enough to stop a thumb.
The Reader
This is not for someone buying their first pair of sneakers.
This talks to a runner who already knows the Bondi line and is just checking what changed this time. They have felt a stiff sole ruin a long run before.
They are tired of shoe ads full of sweaty athletes and hype words that say nothing about the shoe itself. This ad skips all that and just shows them the model number and the product, which is exactly what a repeat buyer wants.
The Proof
The thick white sole is the real proof here.
You can see the deep tread, the layered foam, the sheer height of it, all sitting right there in sharp focus.
The word BONDI 7 is stitched into the side panel of the shoe itself, not just the headline, so you know this is the real retail item and not a mockup.
The HOKA logo sits clean in the corner, small and confident, the way a brand acts when it does not need to shout.
The Slide
Your eye lands on BONDI 7 first because the letters are massive and dark against the light background.
From there it drops straight down to the shoe, which sits right under the name like the name is introducing it. Then it drifts to the thick white sole, the part that actually looks different from a normal sneaker.
Last stop is the bottom row, "Lifestyle" on one side and the HOKA logo on the other, boxing the whole ad in like a label on a shelf.
The Offer
There is no price, no discount, no link in this ad. This is a straight product shot doing brand work, the kind of ad that keeps a shoe in front of people who already care about the brand.
The value math still comes through without a number attached. New model, same trusted name, better cushion, worth checking out. That is the whole pitch, and for a returning buyer, it is enough to make them tap through.
The Story
The story is simple. You already run in Hoka. Here is the new one. The buyer does not need convincing that the brand works, they already believe it, so this ad just tells them the next chapter is ready.
Wearing the Bondi is less about the shoe and more about being the kind of runner who upgrades on purpose, who tracks new releases instead of waiting for the old pair to fall apart.
The Brain Trick
Anchoring is doing the work here. The buyer already has a mental price and quality bar set by past Hoka shoes, so seeing "BONDI 7" instantly tells them where this one sits without needing a single word of copy.
It taps the same feeling as seeing a sequel number on a movie you already loved, you do not need convincing, you just need to know it exists.
Steal This
Shoot your product alone on a plain background and let the model name carry the headline in huge type.
Keep the shot sharp enough that texture and stitching read clearly, since that texture is doing your trust building for you. Skip the lifestyle scene entirely if your buyer already knows and trusts the brand.
CTA: Shop Now
Landing Page: Link
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📦B2B
Internet service ad
If you want to see this ad that Starlink is running, you can click here
The Hook
A dish sits on a rooftop, pointed up at a sky packed with stars. That sky is the hook. It is huge, dark, and endless, and it makes one small white dish look like it is talking straight to space.
Most internet ads show a laptop or a happy family on a couch. This one shows the actual hardware, alone, against the universe, and that is what makes you stop.
The Reader
This is for someone stuck with bad internet right now. Maybe they live far out, past where the cable companies bother running lines.
They have dealt with buffering, dropped calls, and slow speeds for years and been told there is no other option. They are tired of hearing "not available in your area." This ad tells them the sky itself is now an option.
The Proof
The price sits right in the headline, seventy five dollars a month, in bold white letters you cannot miss. Below that, in small print, real numbers back it up. Speeds are tied to an actual measurement standard, and the ad is upfront that speed depends on location and time of day.
Then there is the line at the bottom, engineered by the rocket company, sitting next to its logo. That name alone tells you this is not some fly by night dish, it is built by the people who send rockets to orbit.
The Slide
Your eye starts at the brand name up top, small and spaced out like a badge. Then it drops to the big line about reliable internet and the price sitting right under it in bold.
From there your eye follows the roofline down to the dish itself, which sits right in the center of the frame pointed at the sky. Last stop is the bottom corner, where the rocket company name locks in the trust before you look away.
The Offer
The price is right there, seventy five dollars a month, no hidden reveal, no click needed to find out.
That is rare for an internet ad, most hide the price behind a form.
Showing it upfront tells the reader this is a real deal, not bait.
Dream is simple: fast internet anywhere, even under open sky with no cable line in sight. Effort is low too, just a small dish on your roof.
The Story
The story here is escape and access at the same time. You do not need to live near a city to get real internet, you just need a clear view of the sky.
The buyer joining this is the person who lives rural, off grid, or just far from good service, and finally gets treated like everyone else. Owning this dish means you are not left behind anymore, no matter how far out you are.
The Brain Trick
This one leans on status by association.
Regular internet feels like a utility, but tying it to rockets and space makes it feel advanced, even elite.
The reader has felt that quiet frustration of watching city friends get fast internet while they wait on a spinning wheel.
Seeing "engineered by" the rocket company flips that feeling, now they get the same tech that launches satellites, right on their own roof.
Steal This
Shoot your product against something huge and unrelated, like a night sky, to make it feel bigger than it is.
Put your price in the headline instead of hiding it, and back it with one credibility line at the bottom that borrows trust from a bigger name.
CTA: Order Now
Landing Page: Link
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🛠️ Service
Roofing material manufacturer ad
If you want to see this ad that Roofing Material Factory Price is running, you can click here
The Hook
There is no headline here, no bold text jumping off the screen. The hook is the shot itself. Rows of deep red roofing sheets stack up in a fan, glossy and sharp, right off the machine that just pressed them.
That machine sits in the back, still running, proof this was not staged in a warehouse somewhere else. The image alone has to do the work of stopping the scroll, and the sheer volume of product does it.
The Reader
This is not for a homeowner picking shingles. This is for a contractor, a distributor, or a builder sourcing roofing at scale.
They have dealt with suppliers who show a stock photo of one clean panel and then send something thinner or duller once the order lands. They want to see the real factory, the real machine, the real stack before they trust a supplier with a big order. This shot answers that doubt before they even have to ask.
The Proof
The proof is the factory floor itself. You see the roll forming machine mid run, the raw material feeding through, and the finished sheets curling out the other end still catching light.
Nothing here looks touched up or staged. The rust colored floor, the scattered tools, the older equipment in the background, all of it says working plant, not showroom. That grit is what makes a buyer believe the capacity is real.
The Slide
Your eye lands first on the bright red stack because the color cuts hard against the gray floor and dull machines around it.
From there your eye follows the sheets back to the machine pressing them out, since the shine draws a line straight to the source.
Then it drifts wide to the rest of the shop, the pallets, the other machines, the shelves stacked with parts. The whole frame builds one idea: this place makes a lot of roofing, and it makes it fast.
The Offer
There is no price and no call to action anywhere in this image.
This is not a direct offer ad, it is proof of production ad. It exists to answer the buyer's biggest question before they even reach out: can this place actually deliver the volume and quality I need.
The value math here is not dollars, it is confidence. Show the machine, show the stack, and the buyer fills in the rest on their own.
The Story
The story is simple. This is not a middleman reselling someone else's sheets. This is the source, the actual factory where the product gets made.
The buyer who reaches out after seeing this pictures themselves working with a real manufacturer, not a broker juggling five suppliers.
That shift from buyer to insider is the whole pitch, even without a single word of copy.
The Brain Trick
This leans on plain proof over promise. Most roofing suppliers show a finished house with a happy homeowner, but a contractor sourcing material does not care about that, they care about supply.
Seeing the machine and the stack mid production removes doubt the way a factory tour would, just compressed into one photo.
It works because the buyer has been burned before by suppliers who promised more than they could produce.
Steal This
If you make anything at scale, shoot the machine mid run with product still coming off it, not a clean finished shot alone.
Let the working mess stay in frame, the tools, the floor, the wires, since that mess is what makes a buyer believe the capacity is real.
CTA: Send Message
Landing Page: Link
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THAT’S A WRAP
And, that’s it from The Ad Vault…Thanks for reading this week’s issue.
I hope this inspired you to make 1% better ads than you would before.
See ya next week!
How did you like today’s newsletter?
Stewart
P.S: Read every reply; want something/need something? Send me an email: stewart@fullcrewmarketing.com or just reply to this email.