📧Issue #9 B2B testimonial ad

_{IN TODAY’S EDITION}

1⃣ Robot companion ad

2⃣ B2B testimonial ad

3⃣ Scale e-commerce brand ad

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_{Hi Marketer. In this issue, we’re breaking down three standout ads: a robot companion ad that brings tech and emotion together, a B2B testimonial ad that builds trust through real customer voices, and a scale-focused e-commerce ad designed to boost growth and conversions.}

_{Let’s dive in!}

📦E-COMMERCE

Robot companion ad

If you want to see the full ad for Ortomi, you can look it up here.

This desk toy reminds me of a similar product I saw during lockdown and the company sadly went bankrupt in the end. I liked the other one more compared to the one above.

However, this ad captures attention with its appealing simplicity and emotional appeal. It highlights the product’s key feature its "adorable" design meant to "make you smile" which connects emotionally with viewers and positions the robot as a source of joy.

The mention of six colour options allows for personalization, and broadening appeal, while the discount code ("LOVE50") adds an incentive to purchase.

🗄B2B

B2B testimonial ad

If you want to see the full ad for Testimonial Hero, you can look it up here.

This ad works well because it directly targets SaaS marketers, a group with a clear need for scalable customer testimonial solutions.

By describing themselves as "an extension of your team," Testimonial Hero positions itself as a partner, making the service feel accessible and collaborative.

The word “effortlessly” resonates with busy professionals seeking hassle-free solutions.

Also, featuring a testimonial from a credible executive, Derek Gerber (from HubSpot), along with a concise list of benefits (best equipment, staff, and global reach), builds trust and credibility.

🏪SERVICE BASED

Scale e-commerce brand ad

If you want to see the full ad for UKB Marketing, you can look it up here.

This ad does a great job of establishing credibility and demonstrating expertise in scaling eCommerce brands.

It grabs attention immediately with specific, quantifiable success (£0 to £1m in 12 months) and highlights its unique selling proposition: a performance-based model.

The "Here’s how we did it" section provides transparency by breaking down the strategies they use, such as prioritising AOV (average order value) and LTV (lifetime value), streamlining ad structures, and testing creatives.

These details add depth, appealing to eCommerce brands looking for a growth partner with a structured, data-driven approach. Additionally, the use of video can enhance engagement and convey their process visually, making it more relatable for viewers.

💼OPPORTUNITIES IN THE VAULT

• Digital Marketing Manager, Paid Media @ Netskope (Remote, USA)

• Digital Marketing Specialist @ Quorum (Remote, USA)

• Marketing Analytics Manager @ Go Fish Digital (Remote, USA)

THIS WEEK’S MEME:

THAT’S A WRAP

Thanks for reading this week’s issue! But, before you go…

I would be very grateful if you could give me ANY feedback on my content by replying back to this email.

Do you have a specific brand/industry/ad you want me to go over?

Do you want free ad audits?

Anything!

Anyway, see ya next week!