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🗃️Issue #70 SaaS ad
Plus D&D stamps ad
Martin Eriksson
March 05, 2026
IN TODAY’S EDITION
1⃣ Stamps ad
2⃣ SaaS ad
3⃣ Mountain bike ad
Hi Marketer. In this issue, we’ll break down a Kickstarter campaign that successfully raised over $300,000 by selling stamps for the D&D game, along with a SaaS ad and an AI generated mountain bike ad.
Let’s get straight into them below.
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📦E-COMMERCE
Stamps ad
If you want to see the full ad for Tabletop stamps, you can look it up here.
Active: 26 days
This product made over $300,000 on Kickstarter just by selling D&D stamps.
The ad they used was incredibly simple, just a phone on a stand.
They sped the video up to 2.0x so you could see exactly how the stamps worked without any wasted time.
It’s a great example of how a raw, "home-made" feel can actually perform better than a polished commercial.
🗄B2B
SaaS ad
If you want to see the full ad for Proven SaaS, you can look it up here.
Active: 33 days
The goal is to make the ad look like a raw TikTok or Instagram Reel.
People usually scroll right past anything that looks too polished, but they’ll stop for this because it feels like a normal social post.
They won’t even realise they’re watching an ad until they're already hooked.
Use handheld phone shots and a pen, or even a random object like a spoon, to point out features directly on the screen.
This lo-fi approach feels like organic content rather than a sales pitch, grabbing attention and hooking viewers before they even realise they’re watching an ad.
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🤖Gemini Banana Ad Creative
Mountain bike ad
🤖Prompt:
A dynamic mountain bike advertisement capturing a rider descending a rocky, technical alpine trail in the majestic Alps. The photograph focuses sharply on the bright blue SUMMITX full-suspension bike, featuring prominent FOX suspension and branding. The rider, a focused woman in full gear and a hydration pack, kicks up trail dust against a stunning background of jagged, snow-capped peaks under a partly cloudy sky. The image includes integrated text: "SUMMITX: OWN THE MOUNTAIN" and "FURY ALL-MOUNTAIN BIKE" on the left, and a tagline on the right.
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THIS WEEK’S MEME:
THAT’S A WRAP
And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.
See ya next week!
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