🗃️Issue #72 AI agents ad

_{IN TODAY’S EDITION}

1⃣ Paint sprayer ad

2⃣ AI agents ad

3⃣ Camping mat ad

Hi Marketer. In this issue, we’ll break down a paint sprayer that raised £1.1 million on Kickstarter, an AI agent ad and an AI generated camping mat ad.

Let’s get straight into them below.

📦E-COMMERCE

Paint sprayer ad

If you want to see the full ad for Tilswall Hornet, you can look it up here.

Active: 31 days

This product raised £1.1 million on Kickstarter.

This uses a "before and after" narrative to inspire DIY creators.

Its strength lies in the high-urgency headline ("60% OFF!") and the use of the word "Boring," which creates an immediate emotional contrast that highlights the product's value.

To improve, the ad should replace the vague "Learn more" button with a higher intent "Back this project" or "Get the Deal" CTA and move the Kickstarter launch details into the primary text to ensure users see the limited time nature of the offer before they stop scrolling.

🗄B2B

AI agents ad

If you want to see the full ad for ElevenLabs, you can look it up here.

Active: 30 days

This ElevenLabs ad uses pain-point marketing by positioning AI voice agents as a direct solution to SaaS churn.

While the copy successfully bridges high quality tech with business outcomes like better onboarding, it could be improved by adding quantifiable ROI metrics (e.g., "Reduce support tickets by 30%").

🤖Gemini Ad Creative

Camping mat ad

🤖Prompt:  

A detailed, ground-level commercial product photograph from a close-up perspective, showcasing a "SUMMIT SLEEP CO." ultralight, hexagonal-quilted inflatable adventure mat prominently in the foreground. The scene is set in a lush mountain meadow at a serene twilight, with soft, warm orange and purple hues coloring the cloud-filled sky. Behind the main mat, two other sleeping mats (one dark blue, one bright orange) are placed on the grass, along with a pitched, olive-green dome backpacking tent. Wildflowers are scattered in the vibrant green grass, and dense pine forests line the left side of the frame, with a sweeping vista of distant mountain ridges in the background. Crisp, white sans-serif branding text is printed clearly on the lower section of the primary mat: "SUMMIT SLEEP CO." in a bold font, with "ULTRALIGHT ADVENTURE MAT" directly below it in smaller text. A realistic, detailed bronze air-inflation valve is visible near the logo. In the upper right corner of the sky, clean, white text displays the tagline: "ULTIMATE COMFORT. ANYWHERE." The overall mood is peaceful, inviting, and adventurous, highlighting the premium quality and comfort of the gear.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!