🗃️Issue #73 Mechanical keyboard ad

_{IN TODAY’S EDITION}

1⃣ Mechanical keyboard ad

2⃣ SaaS ad

3⃣ Camping bag ad

Hi Marketer. In this issue, we’ll break down a mechanical keyboard that raised £70,000 million on Kickstarter, a SaaS ad and an AI generated camping bag ad.

Let’s break them down below.

📦E-COMMERCE

Paint sprayer ad

If you want to see the full ad for EpoMaker, you can look it up here.

Active: 31 days

This product has raised £70,000 on Kickstarter.

The ad uses the "Mini TV" attachment as a unique visual hook to stop the scroll, backed by a clean, retro aesthetic and technical bullet points that appeal to keyboard enthusiasts.

While it communicates compatibility and modularity, it could be improved by using a more engaging opening hook and ensuring text isn't cut off by the platform's character limit.

Demonstrating the specific functions of the mini-display would also help convert curiosity into actual Kickstarter pledges.

🗄B2B

SaaS ad

If you want to see the full ad for SysSaid, you can look it up here.

Active: 30 days

This ad used a clever hook by featuring a dog (partially visible at the bottom of the frame) to draw the eye in a professional context.

This tactic works because pets trigger immediate positive engagement and humanise a dry, technical topic like SaaS licensing.

🤖Gemini Ad Creative

Camping bag ad

🤖Prompt:  

Hyper-realistic commercial photography of a professional outdoor gear setup. The focal point features two rugged, high-capacity technical hiking backpacks—one deep forest green and one slate grey—sitting side-by-side on a grassy mountain ridge. The backpacks are packed to capacity, showing intricate details of nylon textures, compression straps, buckles, and external gear like a rolled camouflage sleeping mat at the base and a professional camera tripod strapped to the side. A small blue plush toy is clipped to the green bag as a personal touch. The lighting is bright, natural daylight under a clear blue sky with wispy cirrus clouds. In the upper left corner, a minimalist professional logo for "TERRA ADVENTURES EST. 1998" is overlaid in clean, dark sans-serif typography. The background shows a vast, out-of-focus vista of rolling golden hills and distant blue mountain peaks, creating a sharp depth of field that keeps the focus entirely on the quality and durability of the bags.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.

See ya next week!