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- 🗃️Issue #71 Pesticide purifier ad
🗃️Issue #71 Pesticide purifier ad
Plus SaaS ad
Martin Eriksson
March 12, 2026
IN TODAY’S EDITION
1⃣ Pesticide purifier ad
2⃣ SaaS ad
3⃣ Apple watch ad
Hi Marketer. In this issue, we’ll break down a pesticide purifier that raised $206,000 on Kickstarter, a SaaS ad and an AI generated Apple watch ad.
Let’s get into them below.
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📦E-COMMERCE
Pesticide purifier ad
Active: 31 days
This product raised $206,000 on Kickstarter.
This ad is just a 40 second montage of her explaining the product, mixed with some clips of it actually working.
To make it better, I'd probably go for a handheld camera feel, it would make the whole thing feel more raw and a lot less stiff.
🗄B2B
SaaS ad
If you want to see the full ad for Proven Ads, you can look it up here.
Active: 29 days
Honestly, if you’re still spending hours trying to make your ads look like a Hollywood production, you're probably overthinking it.
The big trend right now is literally just recording your screen with your phone.
It works because it feels raw and human, like a post from a friend rather than a polished sales pitch.
People are so used to tuning out 'perfect' ads that when they see something a bit messy and DIY, they actually stop scrolling.
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🤖Gemini Ad Creative
Apple watch ad
🤖Prompt:
A first-person view of a wet hand in an overcast park, wearing a green Apple Watch on a woven band. The active watch face, covered in realistic raindrops, clearly displays activity rings and metrics, while the arm is clad in a rain-drenched jacket. The hand holds a Stumptown coffee cup in the foreground. The background is a detailed, but softly blurred, autumn park with a stone bridge and distant city skyline.
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THIS WEEK’S MEME:
THAT’S A WRAP
And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.
See ya next week!
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