🗃️Issue #71 Pesticide purifier ad
IN TODAY’S EDITION
1⃣ Pesticide purifier ad
2⃣ SaaS ad
3⃣ Apple watch ad
Hi Marketer. In this issue, we’ll break down a pesticide purifier that raised $206,000 on Kickstarter, a SaaS ad and an AI generated Apple watch ad.
Let’s get into them below.
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📦E-COMMERCE
Pesticide purifier ad
If you want to see the full ad for Garnish, you can look it up here.
Active: 31 days
This product raised $206,000 on Kickstarter.
This ad is just a 40 second montage of her explaining the product, mixed with some clips of it actually working.
To make it better, I'd probably go for a handheld camera feel, it would make the whole thing feel more raw and a lot less stiff.
🗄B2B
SaaS ad
If you want to see the full ad for Proven Ads, you can look it up here.
Active: 29 days
Honestly, if you’re still spending hours trying to make your ads look like a Hollywood production, you're probably overthinking it.
The big trend right now is literally just recording your screen with your phone.
It works because it feels raw and human, like a post from a friend rather than a polished sales pitch.
People are so used to tuning out 'perfect' ads that when they see something a bit messy and DIY, they actually stop scrolling.
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🤖Gemini Ad Creative
Apple watch ad
🤖Prompt:
A first-person view of a wet hand in an overcast park, wearing a green Apple Watch on a woven band. The active watch face, covered in realistic raindrops, clearly displays activity rings and metrics, while the arm is clad in a rain-drenched jacket. The hand holds a Stumptown coffee cup in the foreground. The background is a detailed, but softly blurred, autumn park with a stone bridge and distant city skyline.
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THIS WEEK’S MEME:
THAT’S A WRAP
And, that’s it from The Ad Vault…Thanks for reading this week’s issue. I hope this inspired you to make 1% better ads than you would before.
See ya next week!